Joe Horner started with The Alpha West Marketing in February 2008. He is the Regional Account Manager for Orange and San Diego counties. Joe has over 20 years of experience in the pool & spa industry. He spent 15 years at Balboa Instruments as an account manager and national sales representative working with OEMs, distributors, and service professionals. Joe was always the "Go To" guy with his extensive builder expertise. Regarded as one of the more knowledgeable sales specialists, Joe was also a service liaison for technical training to the spa industry. Joe has received numerous management training awards and recognitions. He is especially honored by the customer compliments he has received regarding his attention to detail in assisting with all types of pool and spa maintenance and repair issues. Joe is a lifetime resident of southern California and enjoys spending time with his family camping, riding dirt bikes, and boating on the Colorado River.