Bruce Guerin joined the Alpha West Marketing Group in the summer of 1999 as our regional account executive for Southern California. Bruce has over 30 years in the pool and spa industry in retail, distribution and manufacturing. Prior to joining the Alpha West team, Bruce was National Sales Manager for Prozone International. Bruce had a national following and enjoyed success in the OEM Spa and builder markets. Bruce has already won several sales awards with Alpha West and several others from our representative factories. Bruce, who recently married, enjoyed an earlier career as a professional iceskater, touring many of the world's top skating venues. Bruce also holds many industry achievements and accolades.